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This is the non-biz outpost for Matter the systems humanization company. It's for points of interest, notable links, open conversation, and other curiosities. -
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Category Archives: experience
Crying Wii Wii Wii All The Way Home
January 3, 2008 – 12:09 pm
The Wii seems to be inspiring lots of motion interactive uses beyond the games that play on the box. I can see a whole niche film industry spring up around this little hack. You could call it the Open Window movement.
DIY virtuoso Johnny Chung Lee has already more than proven himself with his Wiimote whiteboard [...]
King of Spain Ringtone is a Hit
November 21, 2007 – 10:24 am
Kids these days. Who can predict what the latest fashion will be or the hit ringtone?
The king of Spain’s recent undiplomatic outburst at the Venezuelan president has become a ringtone hit across Spain. An estimated 500,000 people have downloaded the insult featuring the words “Why don’t you shut up?”, generating a reported 1.5m euros ($2m).
Read [...]
Worthless music is killing the business
November 19, 2007 – 9:15 am
An undercurrent to the whole music industry crash and burn has been this implied, and sometimes quite overt, notion that the kids today “just don’t value music” and this somehow is the reason why usage of peer-to-peer networks has increased. It seems that the less and less music is valued, the more and more music [...]
Is Music The New Merchandising?
October 11, 2007 – 8:44 am
Back in the day, recording artists made the bulk of their revenues from merchandising. Herbie Herbert, Journey’s burley manager, was the first person I was aware of who exploited this fact to great benefit. I was told that Journey made more money from merchandising sales and touring receipts than from their platinum albums.
I got a [...]
Back @$$wards
October 8, 2007 – 1:24 pm
New Japanese (Nissan) concept car, the Pivo 2, makes reverse gear obsolete, and parallel parking perpendicular… and of course it looks like a cartoon character! What would they have to do to this car to make it viable in the U.S.?
All Ashore That’s Going Ashore
October 4, 2007 – 7:41 am
If only it could be the DMB…
For info on how you can book your special vacation, go here
Insights Leading the Blind
October 2, 2007 – 3:06 pm
Ever wonder why products and services are bad? Shouldn’t companies be able to make their offerings better, perhaps through market research? It may have been clear to us at Matter for years, but it looks like some other folks are finally getting it…
“Marketers generally distrust research and data,” said Greg Stuart, former CEO of the [...]
Why Would We Want to Measure Engagement?
October 1, 2007 – 12:15 pm
Folks in the experience business know that brands exist in context, and this context is the lens in which consumers of products and services experience brands. This notion is in stark relief against prevailing attitudes of advertisers, who often seek to foist experiences upon consumers, turning simple experiences into grande spectacle. Better to distract consumers [...]