Category Archives: brand

A Little Place Of My Own

February 19, 2008 – 9:29 am

I was recently advised that hoteliers treat New York City much like a separate country within the United States. NYC has its own gravity and way of working. As major (and minor) hotel companies strive to find a little bit of differentiation within an increasingly monolithic industry, the New York Times profiles an architect who [...]

By jim | Also posted in aesthetics, biz, channelateralization™, trends | Comments (0)

Break the Rules, Not the Brand

September 25, 2007 – 12:58 pm

Nearly every company on the planet claims appreciation for their customers and promotes the quality of their customer services policies and procedures. The best examples of true customer service are when the deeds of company employees speak stronger than any words the marketing geniuses at those companies can construct. And when the CEO acts to [...]

By jim | Also posted in biz | Comments (0)