September 18, 2007 – 12:31 pm
As time shifting becomes the norm for television viewers, the need for “great creative” is falling away, and the placement strategy for ads now becomes paramount. It’s no longer about getting your ad on the most popular show, it’s getting your ad on the show with the most live viewership. It should be interesting to [...]
September 18, 2007 – 8:33 am
As online sales and reservations contribute more revenue to hospitality, travel, and other physical presence businesses (businesses whose connection to consumers occurs at a physical experience point rather than virtually), immature companies without a balanced scorecard approach to overall success may mistake the boom in online sales with a signal to reduce expenditures in traditional [...]
September 17, 2007 – 7:57 am
It has been said that music is the common language of humans. A white paper by Ruth Simmons on Brandchannel.com writes about how organizations make emotional connections by their use of music.
Whilst music is a powerful medium that can help bring the emotional qualities of products and services to life, more significantly, it can distil [...]
September 7, 2007 – 11:56 am
Geek like Jeff, dux…The mathematical ways to describe consumer choice…
How People Choose – A Primer On Choice Research | By Keith Chrzan
Maritz Research Forum
There is a science to studying choice. This science serves as the foundation to conjoint analysis (product optimization and pricing research), as well as approaches to brand equity research and competitive loyalty [...]
August 21, 2007 – 2:31 pm
With Mr. Schrager dressed coolly in a black Nehru shirt and blazer, and Mr. Marriott buttoned-down in a gray suit and tie, the men played down their differences and announced plans to create a new brand of boutique hotel. Also known as lifestyle hotels, boutiques are distinctive for their innovative, individualized and intimate designs, and “destination” bars that lure travelers and locals alike. Mr. Schrager popularized the concept in the early 1980s.
“Ian is going to be developing a new experience for people looking for more than just a bed, and breakfast,” Mr. Marriott proclaimed.
August 20, 2007 – 4:24 pm
The Filter, an upstart music recommendation play, has just attracted a fresh financing round led by Peter Gabriel. The 2.5 million pound ($4.96 million) infusion also involves Eden Ventures, according to information recently reported by the Independent.