September 18, 2007 – 12:31 pm
As time shifting becomes the norm for television viewers, the need for “great creative” is falling away, and the placement strategy for ads now becomes paramount. It’s no longer about getting your ad on the most popular show, it’s getting your ad on the show with the most live viewership. It should be interesting to [...]
September 17, 2007 – 7:57 am
It has been said that music is the common language of humans. A white paper by Ruth Simmons on Brandchannel.com writes about how organizations make emotional connections by their use of music.
Whilst music is a powerful medium that can help bring the emotional qualities of products and services to life, more significantly, it can distil [...]
August 20, 2007 – 4:24 pm
The Filter, an upstart music recommendation play, has just attracted a fresh financing round led by Peter Gabriel. The 2.5 million pound ($4.96 million) infusion also involves Eden Ventures, according to information recently reported by the Independent.
August 16, 2007 – 9:12 am
For those of you interested but ignorant when it comes to Home Improvement…
A friend of mine, Will Spann, at the Weather Channel, has been working on this interactive Home Depot Project of the Week tool. It won’t blow your mind with wacky algorithmic serendipity, but its just a very nice organization of multi-media information. Very [...]