November 29, 2007 – 3:36 pm
The predictions for what will be hot next are a staple at this time of year. This is true for consumer items and for business trends. I liked this list of marketing ideas for 2008.
Few marketing programs completely fulfill one’s hopes. In the new year, marketers should avoid over-hyped opportunities to focus on measuring success [...]
November 6, 2007 – 2:21 pm
Slowly, ever so glacially slow, the traditional media outlets and big advertisting agencies are beginning to understand the predicament they find themselves. This Ad Age article exposes some behaviors of media consumers and advises how to fit into those consumers’ landscape.
It’s Not the Media That Matter, but the Modes
Tune In: Understand the Mind-Sets That Drive [...]
October 24, 2007 – 12:35 pm
This should be Marriott’s new ad campaign.
October 11, 2007 – 8:08 am
When you want to go out in style.
See all the products here
October 4, 2007 – 7:41 am
If only it could be the DMB…
For info on how you can book your special vacation, go here
October 2, 2007 – 3:06 pm
Ever wonder why products and services are bad? Shouldn’t companies be able to make their offerings better, perhaps through market research? It may have been clear to us at Matter for years, but it looks like some other folks are finally getting it…
“Marketers generally distrust research and data,” said Greg Stuart, former CEO of the [...]
October 1, 2007 – 1:31 pm
It was announced last week that Brooklyn has approved $2MM for a new high school dedicated to advertising and media education. Set to open in September 2008, the new school is designed to “foster a relationship between minority youth and the ad industry, allowing students to explore careers in advertising and media while helping to [...]
October 1, 2007 – 12:15 pm
Folks in the experience business know that brands exist in context, and this context is the lens in which consumers of products and services experience brands. This notion is in stark relief against prevailing attitudes of advertisers, who often seek to foist experiences upon consumers, turning simple experiences into grande spectacle. Better to distract consumers [...]
September 24, 2007 – 9:23 am
In an interesting twist, or perhaps the next logical step, a number of celebrities and foundations are teaming with youth media powerhouse MTV to establish a venue for socially-conscious, online social networking. This follows MySpace’s Impact in the online space, and numerous other campaigns and events tying social good to youth.
MTV Launches Socially Conscious Networking [...]
September 20, 2007 – 9:14 am
Today is the first day in 2 years that New York Times online content is available free of charge to readers. The Times dropped their subscription service in favor of an ad-based revenue model (you’ll see the ad when you click the article link below). The move by the Times indicates that 1) ad-based revenue [...]