October 1, 2007 – 1:31 pm
It was announced last week that Brooklyn has approved $2MM for a new high school dedicated to advertising and media education. Set to open in September 2008, the new school is designed to “foster a relationship between minority youth and the ad industry, allowing students to explore careers in advertising and media while helping to [...]
October 1, 2007 – 1:11 pm
We talked about subscription versus advertising models for content providers in an earlier blog post. Now one of the biggest bands in the world is demonstrating the “pay what you value” model and the “premium packaging” model for music content. This is the experiment to keep your eyes on.
Radiohead to give away new album
By Angela [...]
October 1, 2007 – 12:15 pm
Folks in the experience business know that brands exist in context, and this context is the lens in which consumers of products and services experience brands. This notion is in stark relief against prevailing attitudes of advertisers, who often seek to foist experiences upon consumers, turning simple experiences into grande spectacle. Better to distract consumers [...]
October 1, 2007 – 10:08 am
With the cost of a new or restored Mellotron approaching $4000+, who wouldn’t want the plans to make your own?
This week Eric Beug joins me this week to make a musical instrument out of walkmans. The mellotron is an instrument that uses taped audio through a keyboard interface. Finding inspiration in Mike Walters’ Melloman, we [...]
October 1, 2007 – 10:02 am
In the beginning, there was Yes, well at least for my musical awakening. And now The Onion has recognized the significance.
VATICAN CITY—In the first-ever union of the Word of God and the Synthesizer, the Catholic Church’s College of Cardinals voted unanimously Monday to incorporate the lyrics of Yes into the New Testament.
“Let us rejoice in [...]
September 25, 2007 – 12:58 pm
Nearly every company on the planet claims appreciation for their customers and promotes the quality of their customer services policies and procedures. The best examples of true customer service are when the deeds of company employees speak stronger than any words the marketing geniuses at those companies can construct. And when the CEO acts to [...]
September 25, 2007 – 10:17 am
Will Wright discusses the game Spore at TED, and the role of Montessori schools and their use of toys and tools for creating playspaces for learning and to how to do the same thing for adults.
In a friendly, high-speed presentation, Will Wright demos his newest game, Spore, which promises to dazzle users even more than [...]
September 24, 2007 – 9:23 am
In an interesting twist, or perhaps the next logical step, a number of celebrities and foundations are teaming with youth media powerhouse MTV to establish a venue for socially-conscious, online social networking. This follows MySpace’s Impact in the online space, and numerous other campaigns and events tying social good to youth.
MTV Launches Socially Conscious Networking [...]
September 20, 2007 – 9:14 am
Today is the first day in 2 years that New York Times online content is available free of charge to readers. The Times dropped their subscription service in favor of an ad-based revenue model (you’ll see the ad when you click the article link below). The move by the Times indicates that 1) ad-based revenue [...]
September 19, 2007 – 8:40 am
CD Baby is an independent online record store that started its life selling the CDs of independent music artists, and is now also provides those same artists a portal onto iTunes and many other virtual download stores. They just announced how well different virtual stores were doing for their artists. (CD Baby has been the [...]