Next Year’s Marketing

The predictions for what will be hot next are a staple at this time of year. This is true for consumer items and for business trends. I liked this list of marketing ideas for 2008.

Few marketing programs completely fulfill one’s hopes. In the new year, marketers should avoid over-hyped opportunities to focus on measuring success by one satisfied customer at a time. Here are the key ideas you should consider.
Time to Green
The Great Outdoors
Get Game
Mobile - I Can Hear You Now
Join the Club
Rise of the Widgets
Roll Video
From Behavioral to Contextual
Focus on the Experience
Marketing as Service

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