October 1, 2007 – 12:15 pm
Folks in the experience business know that brands exist in context, and this context is the lens in which consumers of products and services experience brands. This notion is in stark relief against prevailing attitudes of advertisers, who often seek to foist experiences upon consumers, turning simple experiences into grande spectacle. Better to distract consumers [...]
October 1, 2007 – 11:04 am
This is an interesting concept I came across while reading about decentralized company organizations. The idea is that a group of tech-savvy friends can get a “Startup Weekend” in their town. Usually the group includes people from different disciplines (pr, marketing, tech/coding knowledge, design, etc.) who work together to create a business from “Concept to [...]
October 1, 2007 – 10:08 am
With the cost of a new or restored Mellotron approaching $4000+, who wouldn’t want the plans to make your own?
This week Eric Beug joins me this week to make a musical instrument out of walkmans. The mellotron is an instrument that uses taped audio through a keyboard interface. Finding inspiration in Mike Walters’ Melloman, we [...]
October 1, 2007 – 10:02 am
In the beginning, there was Yes, well at least for my musical awakening. And now The Onion has recognized the significance.
VATICAN CITY—In the first-ever union of the Word of God and the Synthesizer, the Catholic Church’s College of Cardinals voted unanimously Monday to incorporate the lyrics of Yes into the New Testament.
“Let us rejoice in [...]