We talked about subscription versus advertising models for content providers in an earlier blog post. Now one of the biggest bands in the world is demonstrating the “pay what you value” model and the “premium packaging” model for music content. This is the experiment to keep your eyes on.

Radiohead to give away new album

By Angela Monaghan

Radiohead, the internationally renowned band, has taken the unusual step of telling fans that they can pay as much or as little as they like for the band’s new album In Rainbows.

	Radiohead Hail to the Thief album cover

In a break from industry tradition the UK band famous for hits including Creep, Paranoid Android and Karma Police, has told fans “it’s up to you” what they pay to digitally download the album.

 

Read the Daily Telegraph article here and Shane Richmond’s commentary here