Monthly Archives: September 2007

Music Strikes Straight Through The Heart

September 17, 2007 – 7:57 am

It has been said that music is the common language of humans. A white paper by Ruth Simmons on Brandchannel.com writes about how organizations make emotional connections by their use of music.
Whilst music is a powerful medium that can help bring the emotional qualities of products and services to life, more significantly, it can distil [...]

By jim | Posted in ads & marcomm, biz, experience, music | Comments (0)

Formulas and Consumer Choice

September 7, 2007 – 11:56 am

Geek like Jeff, dux…The mathematical ways to describe consumer choice…
How People Choose – A Primer On Choice Research | By Keith Chrzan
Maritz Research Forum
There is a science to studying choice. This science serves as the foundation to conjoint analysis (product optimization and pricing research), as well as approaches to brand equity research and competitive loyalty [...]

By jim | Posted in biz, experience, metaphor | Comments (0)

Interactive Music Machine

September 5, 2007 – 8:04 am

This is Yamaha’s new TENORI-ON

I want one.

By jim | Posted in aesthetics, art?, experience, music | Comments (0)