In an interesting twist, or perhaps the next logical step, a number of celebrities and foundations are teaming with youth media powerhouse MTV to establish a venue for socially-conscious, online social networking. This follows MySpace’s Impact in the online space, and numerous other campaigns and events tying social good to youth.
MTV Launches Socially Conscious Networking Play
MTV Networks has recently launched a cause-conscious online community, an interesting twist on social networking. The destination, at Think.MTV.com, is being buoyed by a number of sponsoring celebrities and organizations. The supporting cast includes Bono, Pete Wentz, Shakira, Reggie Bush, Rosario Dawson, Nick Cannon, Rachel Smith (Miss USA), John Legend, Nick Lachey, Chris Rock and Steve Nash, all members of the “Think Community”. Others on board include the Case Foundation, Bill & Melinda Gates Foundation, Goldhirsh Foundation and MCJ Amelior Foundation.
The community aims to energize young people around a number of important issues, including the environment, sexual health and immigration. Smartly, MTV encourages expression through videos, podcasts and blogs, and offers rewards for socially-conscious behaviors. The prize pool includes opportunities to meet with sponsoring celebrities, invitations to special MTV-led events, exposure on MTV Network channels, and various grants and scholarships.
See more about Think MTV here