It has been said that music is the common language of humans. A white paper by Ruth Simmons on Brandchannel.com writes about how organizations make emotional connections by their use of music.
Whilst music is a powerful medium that can help bring the emotional qualities of products and services to life, more significantly, it can distil a complex social message to its essence. It also has the innate ability to connect at a profound and human level with an honesty that cannot be contrived. Responsible brands are beginning to recognize that there is a difference between just using music in their communications and understanding how music is resonating with consumers, which is demanding a new level of music literacy.
Music is more personal than you thought…
Read the white paper here