Formulas and Consumer Choice

Geek like Jeff, dux…The mathematical ways to describe consumer choice…

How People Choose – A Primer On Choice Research | By Keith Chrzan
Maritz Research Forum

There is a science to studying choice. This science serves as the foundation to conjoint analysis (product optimization and pricing research), as well as approaches to brand equity research and competitive loyalty models.

http://www.hospitalitynet.org/news/154000320/4032691.html

This entry was written by jim, posted on September 7, 2007 at 11:56 am, filed under biz, experience, metaphor. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

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